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The Best Social Media Campaigns Focus On the Moments
Every social media campaign consists of multiple smaller social media moments. Each moment is a distinct story and represents a unique chance to go beyond your evergreen content to map to a specific...
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Simple Steps for Reducing Customer Loyalty Turnover
Businesses today spend a tremendous amount of time and resources trying to attract new prospects and converting them into paying customers. While it is certainly important to bring in new business, if...
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How To Use Twitter To Improve Customer Service
Love it or hate it, Twitter has become the new “word of mouth” and has given customers a whole new level of power. Simply by posting a comment on Twitter, customer opinion can now reach thousands (if...
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5 Customer Loyalty Retention Hacks That Can Boost Your Bottom Line
The importance of customer retention in today’s highly competitive business environment cannot be denied. While it is always essential to bring new customers onboard, smart brands also realize how...
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4 Marketing Trends That Will Change Everything
Marketing is continually in a state of flux, responding to changes in both consumer behavior and technology. In the last few years, digital marketing has experienced significant changes. So much so...
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Social Media Tools: How to Pick the Best?
Most small business owners know that using social media effectively can increase sales, customer service and success. Ask them which tools create the strongest digital marketing efforts, though, and...
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Real-Time Marketing Moments—Making Them Work for Your Brand
As digital marketing continues to evolve, marketing in the moment as much as possible is vital to business success. The attention span of consumers has always been short. Now that customers have access...
View ArticleBuilding a Successful Social Media Marketing Future
Long-term social media goals can pave the path for a successful future. In fact, according to Hubspot, social media marketing offers a 100-percent higher lead-to-close rate than outbound marketing....
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How to Leverage the Insatiable Consumer Appetite for Mobile Coupons
Mobile coupons have a unique pull. They offer a concrete benefit to the user in the form of savings on purchases and the data indicates the ever-increasing popularity of digital coupons within mobile...
View Article5 Ways Email Marketing is Still King
Remember in the ancient days of AOL dial-up when you had to call the internet to connect? And, if you were lucky enough to “sign on” with no issues, your email was announced to you like a modern day...
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